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Public relations writing and media techniques / Dennis L. Wilcox, Bryan H. Reber

By: Contributor(s): Material type: TextTextPublication details: Boston : Pearson, c2016.Edition: 8th edDescription: xv, 368 p. : ill. ; 29 cmISBN:
  • 9780134010496
Subject(s): DDC classification:
  • 659.20973 WI PU
Summary: Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts
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Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 659.2 WI PU (Browse shelf(Opens below)) Available T0010921

Includes index.

Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts

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