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The post-truth business : how to rebuild brand authenticity in a distrusting world Sean Pillot de Chenecey

By: Material type: TextTextPublication details: London, United Kingdom : Kogan Page, c2019.Description: xii, 284 p. ; 22 cmISBN:
  • 9780749482817
Subject(s): DDC classification:
  • 658.827 PI PO
Summary: Brands are built on trust, but in a post-truth world, they're faced with a serious challenge: so much of modern life is defined by mistrust. A shattering of the vital trust connection between brands and consumers, together with the evaporation of authenticity as a core brand pillar, is causing enormous problems for businesses on a global scale. If a brand isn't seen as trustworthy, then when the choice is available it will be rejected in favor of one that is.
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Holdings
Item type Current library Call number Status Notes Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.827 PI PO (Browse shelf(Opens below)) Available Feb2019 T0061885

Includes bibliographical references and index.

Brands are built on trust, but in a post-truth world, they're faced with a serious challenge: so much of modern life is defined by mistrust. A shattering of the vital trust connection between brands and consumers, together with the evaporation of authenticity as a core brand pillar, is causing enormous problems for businesses on a global scale. If a brand isn't seen as trustworthy, then when the choice is available it will be rejected in favor of one that is.

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