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Luxury online : styles, systems, strategies Uch Okonkwo

By: Publication details: Hampshire : Palgrave Macmillan, c2010Description: xxiv, 360 p. : ill. ; 24 cmISBN:
  • 9781349364176
Subject(s): DDC classification:
  • 658.872 OK LU
Summary: This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
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Holdings
Item type Current library Call number Status Notes Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.872 OK LU (Browse shelf(Opens below)) Available April2019 T0062017

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

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