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Principles of microeconomics / Robert H. Frank, Ben S. Bernanke, Kate Antonovics, Ori Heffetz

By: Contributor(s): Material type: TextTextSeries: The McGraw-Hill Series in EconomicsPublication details: USA : McGraw-Hill Irwin, c2019.Edition: 7th edDescription: xxxi, 424 p. : col. ill. ; 27 cmISBN:
  • 9781260098808
Subject(s): DDC classification:
  • 339 FR PR
Online resources: Summary: In recent years, innovative texts in mathematics, science, foreign languages, and other fields have achieved dramatic pedagogical gains by abandoning the traditional encyclopedic approach in favor of teaching a shorter list of core principles in depth. Two well-respected writers and researchers, Bob Frank and Ben Bernanke, have shown that the less-is-more approach affords similar gains in introductory economics. The authors introduce a coherent short list of core principles and reinforce them by illustrating and applying each in numerous contexts. With engaging questions, explanations and exercises, the authors help students relate economic principles to a host of everyday experiences such as going to the ATM or purchasing airline tickets. Throughout this process, the authors encourage students to become economic naturalists: people who employ basic economic principles to understand and explain what they observe in the world around them.
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Item type Current library Call number Status Notes Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 339 FR PR (Browse shelf(Opens below)) Available May 2019 T0062297

Rev. ed. of: Principles of macro-economics / Robert H. Frank, Ben S. Bernanke. 3rd ed. c2007. Includes bibliographical references and index.

In recent years, innovative texts in mathematics, science, foreign languages, and other fields have achieved dramatic pedagogical gains by abandoning the traditional encyclopedic approach in favor of teaching a shorter list of core principles in depth. Two well-respected writers and researchers, Bob Frank and Ben Bernanke, have shown that the less-is-more approach affords similar gains in introductory economics. The authors introduce a coherent short list of core principles and reinforce them by illustrating and applying each in numerous contexts. With engaging questions, explanations and exercises, the authors help students relate economic principles to a host of everyday experiences such as going to the ATM or purchasing airline tickets. Throughout this process, the authors encourage students to become economic naturalists: people who employ basic economic principles to understand and explain what they observe in the world around them.

ECON111

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