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The language of branding : theory, strategies and tactics Dawn Lerman, Robert J. Morais and David Luna

By: Contributor(s): Material type: TextTextPublication details: New York : Routledge,/​Taylor &​ Francis Group, c2018.Description: x, 160 p. : ill. ; 23 cmISBN:
  • 9780415899994
  • 9780415806749
Subject(s): DDC classification:
  • 658.827 LE LA
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Holdings
Item type Current library Call number Status Notes Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.827 LE LA (Browse shelf(Opens below)) Available June2019 T0062461

Includes bibliographical references and index.

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