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Vintage marketing differentiation : the origins of marketing and branding strategies Robert L, Williams, Jr., Helena A. WIlliams

By: Contributor(s): Material type: TextTextPublication details: New York, NY : Palgrave Macmillan, c2017.Description: xxii, 256 p. : ills. ; 22 cmISBN:
  • 1137394315
  • 9781137394316
Subject(s): DDC classification:
  • 658.8 WI VI
Summary: This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation. Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations. Examining how and why these classic strategies were devised and implemented provides insight into how vintage strategies can continue to be used to position products, services, and experiences within current market situations. Vintage Marketing Differentiation describes real life, innovative, outside-the-box solutions. It explains a marketing differentiation process and emphasizes the critical nature of the perception of trends and timely action. Profiles of over 30 companies and brands depict nearly 20 categories of the first marketing strategies ever to be used. These powerful strategies ignited competitive advantages and help explain why most of these companies are still in business today!
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Holdings
Item type Current library Call number Status Notes Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8 WI VI (Browse shelf(Opens below)) Available June2019 T0062609
ON ORDER University of Wollongong in Dubai On Order 658.8 WI VI (Browse shelf(Opens below)) Not for loan T0062463

Includes bibliographical references and index.

This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation. Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations. Examining how and why these classic strategies were devised and implemented provides insight into how vintage strategies can continue to be used to position products, services, and experiences within current market situations. Vintage Marketing Differentiation describes real life, innovative, outside-the-box solutions. It explains a marketing differentiation process and emphasizes the critical nature of the perception of trends and timely action. Profiles of over 30 companies and brands depict nearly 20 categories of the first marketing strategies ever to be used. These powerful strategies ignited competitive advantages and help explain why most of these companies are still in business today!

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