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The design imperative : the art and science of design management Steven Chen

By: Publication details: Cham, Switzerland : Palgrave Macmillan, c2019.Description: ix, 233 p. : ill. ; 22 cmISBN:
  • 9783030087333
Subject(s): DDC classification:
  • 658.5 CH DE
Summary: This book examines how to optimize design management processes to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique blend of theory and application will offer students, scholars, and managers valuable insight into how organizations can revolutionize their design processes and leverage their approach to create groundbreaking products and services.
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Holdings
Item type Current library Call number Status Notes Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.5 CH DE (Browse shelf(Opens below)) Available July2019 T0062693

This book examines how to optimize design management processes to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique blend of theory and application will offer students, scholars, and managers valuable insight into how organizations can revolutionize their design processes and leverage their approach to create groundbreaking products and services.

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