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1.
Marketing analytics : based on first principles Robert W. Palmatier, J. Andrew Petersen, Frank Germann by
Material type: Text Text
Publication details: Bloomsbury Publishing, c2022
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.834 PA MA.

2.
The intelligent marketer's guide to data privacy : the impact of big data on customer trust Robert W. Palmatier, Kelly D Martin by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Palgrave Macmillan, c2019
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 PA IN.

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