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The role of origin of fame in influencer branding : a comparative analysis of German and Russian consumers Julia Sinnig ; with a foreword by Univ.-Prof. Dr. Christoph Burmann
Material type:
TextSeries: Innovatives MarkenmanagementPublication details: Wiesbaden : Springer Gabler, 2020.Description: xxiii, 316 p. : ill. ; 22 cmISBN: - 9783658275433
- 365827543X
- 658.8342 SI RO
| Item type | Current library | Call number | Status | Notes | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 SI RO (Browse shelf(Opens below)) | Available | Dec2019 | T0064011 |
"Dissertation University at Bremen, 2019."
Includes bibliographical references.
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