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Corporate communication : a guide to theory & practice / Joep Cornelissen

By: Material type: TextTextPublication details: London : Sage, c2017.Edition: 5th edDescription: xxi, 306 p. : ill. ; 25 cmISBN:
  • 978-1473953703
Subject(s): DDC classification:
  • 658.45 CO CO
Summary: Retaining the practicality and strong theoretical approach of the previous edition, the new fourth edition of this market-leading text has been updated to include topics such as the new media environment, CSR standards and corporate citizenship.
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Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.45 CO CO (Browse shelf(Opens below)) Available T0055906

Retaining the practicality and strong theoretical approach of the previous edition, the new fourth edition of this market-leading text has been updated to include topics such as the new media environment, CSR standards and corporate citizenship.

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