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Essentials of business research methods Joe F. Hair ... [et al.]

By: Contributor(s): Material type: TextTextPublication details: New York : Routledge, c2016.Edition: 3rd edDescription: xi, 494 p. : ill. ; 24 cmISBN:
  • 9780765646132
Subject(s): DDC classification:
  • 650.072 HA ES
Online resources: Summary: Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment.
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Holdings
Item type Current library Call number Status Notes Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 650.072 HA ES (Browse shelf(Opens below)) Available Feb2020 T0063814

Includes bibliographical references and index.

Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment.

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