Amazon cover image
Image from Amazon.com

Social media data mining and analytics Gabor Szabo, Gungor Polatkan, Oscar Boykin, Antonios Chalkiopoulos

By: Contributor(s): Material type: TextTextPublication details: Indianpolis : John Wiley &​ Sons, c2019.Description: xxxv, 316 p. : ill. ; 24 cmISBN:
  • 9781118824856
  • 1118824857
Subject(s): DDC classification:
  • 658.83402856312 SZ SO
Summary: "Social media is a rich source of big data, so much so that 90% of Fortune 500 companies are investing in big data initiatives to help them predict consumer behavior. Knowing the most effective ways to mine social media data can help you acquire information that generates amazing business results. Social media is unstructured, dynamic, and future-oriented. Effective, insightful data mining requires new analytical tools and techniques. Written by experts at social networking companies, Social Media Data Mining and Analytics provides a hands-on course that teaches you how to use state-of-the-art tools and sophisticated data mining techniques specifically geared to social media. It digs deeply into the mechanics of collecting and applying social media data to understand customers, define trends, and make predictions that can improve analytics for growth and sales. "--Amazon.com
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Notes Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.83402856312 SZ SO (Browse shelf(Opens below)) Available Mar2020 T0061216

"Social media is a rich source of big data, so much so that 90% of Fortune 500 companies are investing in big data initiatives to help them predict consumer behavior. Knowing the most effective ways to mine social media data can help you acquire information that generates amazing business results. Social media is unstructured, dynamic, and future-oriented. Effective, insightful data mining requires new analytical tools and techniques. Written by experts at social networking companies, Social Media Data Mining and Analytics provides a hands-on course that teaches you how to use state-of-the-art tools and sophisticated data mining techniques specifically geared to social media. It digs deeply into the mechanics of collecting and applying social media data to understand customers, define trends, and make predictions that can improve analytics for growth and sales. "--Amazon.com

There are no comments on this title.

to post a comment.