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Evolution of household technology and consumer behaviour, 1800-2000 / Julia Sophie Worsdorfer

By: Material type: TextTextPublication details: London, United Kingdom : Routledge, c2017.Description: x, 226 p. : ill. ; 25 cmISBN:
  • 9781848935952
Subject(s): DDC classification:
  • 339.4​86838
Online resources: Summary: How has the washing machine changed the way we spend money? Using the washing of clothes as a microcosm of household economics, Worsdorfer examines the evolution of technology and practice over a period of growing industrialization. Becker's household production theory is critically assessed in terms of motivational and behaviour psychology, an alternative theory of consumer learning and advertisement analysis. This new evolutionary account of consumer behaviour marks a move towards a more individualistic approach to economics. The study will be of interest to economists, economic historians, sociologists and those researching the history of technology and gender studies.
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Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 339.4​86838 WO EV (Browse shelf(Opens below)) Available T0037551

How has the washing machine changed the way we spend money? Using the washing of clothes as a microcosm of household economics, Worsdorfer examines the evolution of technology and practice over a period of growing industrialization. Becker's household production theory is critically assessed in terms of motivational and behaviour psychology, an alternative theory of consumer learning and advertisement analysis. This new evolutionary account of consumer behaviour marks a move towards a more individualistic approach to economics. The study will be of interest to economists, economic historians, sociologists and those researching the history of technology and gender studies.

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