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Managing change, creativity and innovation Patrick Dawson, Constantine Andriopoulos

By: Material type: TextTextPublication details: Los Angeles : Sage, c2017.Edition: 3rd edDescription: xxvi, 638 p. : ill. ; 24 cmISBN:
  • 9781473964273 (hardback)
  • 9781473964280 (pbk.)
Subject(s): DDC classification:
  • 658.406 DA MA
Summary: The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield customer insights.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.406 DA MA (Browse shelf(Opens below)) Available T0056185

The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield customer insights.

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