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Applying communication theory for professional life : a practical introduction Marianne Dainton, Elaine D. Zelley

By: Contributor(s): Material type: TextTextPublication details: Los Angeles : SAGE Publications, Inc, c2015.Edition: 3rd edDescription: xv, 261 p. : ill. ; 24 cmISBN:
  • 9781452276540
Subject(s): DDC classification:
  • 302.2/01
Online resources: Summary: This fully updated Third Edition of Applying Communication Theory for Professional Life helps readers understand communication theory and its importance to careers in communication and business. Practical and reader-friendly, the book offers succinct coverage of the major theories that have clear applicability to communication and business practitioners, including theories of intrapersonal communication, interpersonal interaction, intercultural encounters, persuasion, group communication, organizational behavior, social media, and mass communication. In every chapter, authors Marianne Dainton and Elaine D. Zelley illustrate how theory is applied in a variety of professional settings through real-world case studies.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 302.201 DA AP (Browse shelf(Opens below)) Available T0028549

Includes bibliographical references (p. 243-257) and index.

This fully updated Third Edition of Applying Communication Theory for Professional Life helps readers understand communication theory and its importance to careers in communication and business. Practical and reader-friendly, the book offers succinct coverage of the major theories that have clear applicability to communication and business practitioners, including theories of intrapersonal communication, interpersonal interaction, intercultural encounters, persuasion, group communication, organizational behavior, social media, and mass communication. In every chapter, authors Marianne Dainton and Elaine D. Zelley illustrate how theory is applied in a variety of professional settings through real-world case studies.

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