Social media at work : how networking tools propel organizational performance / Arthur L. Jue, Jackie Alcalde Marr, Mary Ellen Kassotakis.
Material type: TextPublication details: San Francisco, CA : Jossey-Bass, c2010.Edition: 1st edDescription: ix, 222 p ; 24 cmISBN:- 9780470405437 (trade)
- 0470405430 (trade)
- 303.48/33
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 303.4833 JU SO (Browse shelf(Opens below)) | Available | T0039891 |
Includes bibliographical references (p. 193-206) and index.
Presents a guide for enhancing organizational performance by using social media, such as blogs and social networking sites, with ideas for engaging employees, staying competitive, and more, with case studies about companies such as Intel, Cisco, and Nokia.
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