Amazon cover image
Image from Amazon.com

New female tribes : shattering female stereotypes and redefining women today Rachel Pashley ; foreword by Madeline Di Nonno

By: Contributor(s): Publication details: London : Virgin Books, c2018.Description: xiii, 272 p. ; 24 cmISBN:
  • 9780753553008
Subject(s): DDC classification:
  • 305.42 PA NE
Online resources: Summary: How do you see women? And how do they see themselves? In her role as Head Strategist at the world famous advertising agency J. Walter Thompson, author Rachel Pashley decided to find out. In a global survey orchestrated over five years, over 8000 women responded, aged seventeen to seventy across 19 countries. The results make fascinating reading. Working with the results, Pashley defines four key female tribes: Alphas (focusing on achievement and career); Hedonists (focused on pleasure and self-development); Traditionalists (women whose chief focus is home and children); Altruists (women who focus on community and environment). She also asked about women's values and measures of success. This book will prove essential reading to all those who seek to better understand women's dreams, ambitions, and goals.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Notes Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 305.42 PA NE (Browse shelf(Opens below)) Available Jan 2019 T0061100

How do you see women? And how do they see themselves? In her role as Head Strategist at the world famous advertising agency J. Walter Thompson, author Rachel Pashley decided to find out. In a global survey orchestrated over five years, over 8000 women responded, aged seventeen to seventy across 19 countries. The results make fascinating reading. Working with the results, Pashley defines four key female tribes: Alphas (focusing on achievement and career); Hedonists (focused on pleasure and self-development); Traditionalists (women whose chief focus is home and children); Altruists (women who focus on community and environment). She also asked about women's values and measures of success. This book will prove essential reading to all those who seek to better understand women's dreams, ambitions, and goals.

There are no comments on this title.

to post a comment.