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Storytelling on steroids : 20 stories that hijacked popular culture / John Weich.

By: Material type: TextTextDescription: 176 p. : col. ill. ; 22 cmISBN:
  • 9789063693114
  • 9063693117
Other title:
  • 20 stories that hijacked popular culture
  • Twenty stories that hijacked popular culture
Subject(s): DDC classification:
  • 306
Online resources: Summary: In this captivating book, John Weich pinpoints the iconic moments that helped transform storytelling from a fringe communication movement into a pop culture phenomenon. Storytelling is the buzzword in global communications: it revolutionizes how leaders in business, marketing, and politics convey ideas. This book explains the why, what, and how of storytelling.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 306 WE ST (Browse shelf(Opens below)) Available T0025416

Includes bibliographical references and index.

In this captivating book, John Weich pinpoints the iconic moments that helped transform storytelling from a fringe communication movement into a pop culture phenomenon. Storytelling is the buzzword in global communications: it revolutionizes how leaders in business, marketing, and politics convey ideas. This book explains the why, what, and how of storytelling.

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