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Managing media firms and industries : what's so special about media management? Edited by Gregory Ferrell Lowe, Charles Brown

Contributor(s): Series: Media Business and Innovation | Media Business and InnovationPublication details: Cham : Springer, 2016.Description: x, 382 p. : col. ill. ; 24 cmISBN:
  • 9783319085142
Subject(s): DDC classification:
  • 302.23068 MA NA
Online resources: Summary: This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.
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Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 302.23068 MA NA (Browse shelf(Opens below)) Available T0056461

This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.

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