The four pillars of investing : lessons for building a winning portfolio / William J. Bernstein.

Includes bibliographical references (p. 299-303) and index.

Sound, sensible advice from a hero to frustrated investors everywhere. William Bernstein's The Four Pillars of Investing gives investors the tools they need to construct top-returning portfolioswithout the help of a financial adviser. In a relaxed, nonthreatening style, Dr. Bernstein provides a distinctive blend of market history, investing theory, and behavioral finance, one designed to help every investor become more self-sufficient and make betterinformed investment decisions. The 4 Pillars of Investing explains how any investor can build a solid foundation for investing by focusing on four essential lessons, each building upon the other. Containing all of the tools needed to achieve investing success, without the help of a financial advisor, it presents: Practical investing advice based on fascinating history lessons from the market Exercises to determine risk tolerance as an investor An easy-to-understand explanation of risk and reward in the capital markets.