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Nonmarket strategic management / Cosmina Lelia Voinea and Hans van Kranenburg

By: Contributor(s): Material type: TextTextPublication details: New York : Routledge, c2017.Description: xiii, 171 p. : ill. ; 24 cmISBN:
  • 9781138918283
  • 9781138918290
Subject(s): DDC classification:
  • 658.4012 VO NO
Summary: This book introduces nonmarket strategic management within these contexts. Divided into two parts, the first part offers theories and managerial support for coping with the complex business realities surrounded by social, political and legal spheres; the second part presents examples of the challenges firms in the nonmarket environment. These examples show how firms can strategically manage and work with social, political and regulatory stakeholders to achieve their goals. Written by two leading scholars in the area, this book is essential reading for business students, managers and leaders.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.4012 VO NO (Browse shelf(Opens below)) Available T0056469

Includes bibliographical references and index.

This book introduces nonmarket strategic management within these contexts. Divided into two parts, the first part offers theories and managerial support for coping with the complex business realities surrounded by social, political and legal spheres; the second part presents examples of the challenges firms in the nonmarket environment. These examples show how firms can strategically manage and work with social, political and regulatory stakeholders to achieve their goals.

Written by two leading scholars in the area, this book is essential reading for business students, managers and leaders.

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