Handbook of research methodologies and design in neuroentrepreneurship Edited by Mellani Day, Mary C. Boardman, Norris F. Krueger
Material type: TextSeries: Research handbooks in business and management seriesPublication details: Cheltenam, UK ; Northampton, MA : Edward Elgar Publishing, c2017.Description: xviii, 317 p. : ill. ; 24 cmISBN:- 1785365037
- 9781785365034
- 338 HA ND
Item type | Current library | Call number | Status | Notes | Date due | Barcode | |
---|---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 338 HA ND (Browse shelf(Opens below)) | Available | May2018 | T0059942 |
Includes bibliographical references and index.
"This Handbook provides an overview of neuroscience-driven research methodologies and how those methodologies might be applied to theory-based research in the nascent field of neuroentrepreneurship. It presents the current thinking and examples of pioneering work, serves as a reference for those wishing to incorporate these methods into their own research, and provides several helpful discussions on the nature of an answerable question using neuroscience techniques. It includes concrete examples of new ways to conduct research that can shed light onto such areas as decision-making and opportunity recognition, allowing us to ask different, perhaps better, questions than ever before." --Publisher's description.
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