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1.
Pop : truth and power at the Coca-Cola Company / Constance L. Hays. by
Material type: Text Text
Publication details: London : Arrow Books, 2005
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 338.766 HA PO.

2.
Rising tide : lessons from 165 years of brand building at Procter & Gamble / Davis Dyer, Frederick Dalzell, Rowena Olegario. by
Material type: Text Text
Publication details: Boston, Mass. : Harvard Business School Press, c2004
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 338.7 DY RI.

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