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Marketing Cases from Emerging Markets Edited by Dilip S. Mutum, Sanjit Roy, Eva Kipnis

Contributor(s): Material type: TextTextPublication details: Berlin : Springer, 2016.Description: ix, 167 p. : ill., ; 23 cmISBN:
  • 9783662511237
Subject(s): DDC classification:
  • 658.8 MA RK
Summary: This book features case studies related to marketing and business contexts in emerging markets. These will help students understand the issues unique to these markets (including BRIC countries) and to understand the dynamics of these countries.
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Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8 MA RK (Browse shelf(Opens below)) Available T0012008

This book features case studies related to marketing and business contexts in emerging markets. These will help students understand the issues unique to these markets (including BRIC countries) and to understand the dynamics of these countries.

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