Amazon cover image
Image from Amazon.com

Media management : a casebook approach C. Ann Hollifield ... [et al.]

Contributor(s): Material type: TextTextSeries: Routledge communication seriesPublication details: New York : Routledge, c2016.Edition: 5th edDescription: xxi, 416 p. : ill. ; 24 cmISBN:
  • 9781138901018
  • 9781138901025
Subject(s): DDC classification:
  • 302.23068
Online resources: Summary: Media Management: A Casebook Approach provides a detailed consideration of the manager's role in today's media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers.</p> <p>Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings.</p> <p>As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 302.23068 HO ME (Browse shelf(Opens below)) Available T0056584
REGULAR University of Wollongong in Dubai Main Collection 302.23068 HO ME (Browse shelf(Opens below)) Available T0056585
REGULAR University of Wollongong in Dubai Main Collection 302.23068 ME DI (Browse shelf(Opens below)) Available T0053927

Includes bibliographical references (p. 377-397) and indexes.

Media Management: A Casebook Approach provides a detailed consideration of the manager's role in today's media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers.</p> <p>Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings.</p> <p>As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.

MMC927

There are no comments on this title.

to post a comment.