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Dictionary of marketing communications / Norman A. Govoni.

By: Material type: TextTextPublication details: Thousand Oaks, Calif. : Sage, c2004.Description: v, 249 p ; 24 cmISBN:
  • 0761927700 (hard)
  • 0761927719 (paper)
Subject(s): DDC classification:
  • 380.1/03
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 380.10322 GO DI (Browse shelf(Opens below)) Available T0026803

Includes bibliographical references (p. 245-247).

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