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E-commerce in regional small to medium enterprises / Robert MacGregor and Lejla Vrazalic, authors.

By: Contributor(s): Material type: TextTextPublication details: Hershey, PA : Idea Group Pub., c2007.Description: p. cmISBN:
  • 9781599041230 (hardcover)
  • 9781599041254 (ebook)
Subject(s): DDC classification:
  • 381/.142
Online resources: Summary: "This book presents detailed studies of e-commerce in multiple regions focusing on business size, sector, market focus, gender of CEO, and education level of CEO as driving forces for e-commerce adoption. Results show that regional SMEs in developed countries have low e-commerce adoption rates, and strategic alliances by SMEs play a key role in overcoming the low rate"--Provided by publisher.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 381.142 MA EC (Browse shelf(Opens below)) Available T0031915

Includes bibliographical references and index.

"This book presents detailed studies of e-commerce in multiple regions focusing on business size, sector, market focus, gender of CEO, and education level of CEO as driving forces for e-commerce adoption. Results show that regional SMEs in developed countries have low e-commerce adoption rates, and strategic alliances by SMEs play a key role in overcoming the low rate"--Provided by publisher.

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