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Marketing for hospitality and tourism Philip Kotler ... [et al.]

By: Contributor(s): Material type: TextTextPublication details: Essex : Pearson, c2017.Edition: 7th global edDescription: 680 p. : col. ill. ; 28 cmISBN:
  • 9781292156156
Subject(s): DDC classification:
  • .
Online resources: Summary: Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
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Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 647.940688 KO MA (Browse shelf(Opens below)) Available T0055336

Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.

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