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1.
Game-based marketing : inspire customer loyalty through rewards, challenges, and contests / Gabe Zichermann and Joselin Linder by
Material type: Text Text
Publication details: Hoboken, N.J. : John Wiley & Sons, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 ZI GA.

2.
Marketing and customer loyalty : the extra step approach Mauro Cavallone by Series: International series in advanced management studies
Material type: Text Text
Publication details: New York, NY : Springer Berlin Heidelberg, c2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 CA MA.

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