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Entrepreneurship and small business Michael Schaper ... [et al.]

By: Contributor(s): Material type: TextTextPublication details: Milton, Qld. : Wiley, c2014.Edition: 4th Asia-Pacific edDescription: xx, 497 p. : ill. ; 25 cmISBN:
  • 9781118362549
  • 1118362543
Subject(s): DDC classification:
  • 658.022
Online resources: Summary: Now in its 4th Asia-Pacific edition, the internationally acclaimed author team of Entrepreneurship and Small Business have revised their market-leading text with a simple pedagogy and a clear purpose. Starting and running your own enterprise is one the most rewarding - and challenging - journeys towards developing a business career. This text provides students with the theoretical and practical knowledge required to successfully own and manage a new, small or growing business venture. ESB 4th Asia-Pacific edition is abundant with insightful real world case studies and opportunities for experiential learning. It provides comprehensive information about small business management and entrepreneurship in Australia, New Zealand, China, India, Singapore, Malaysia and Hong Kong; providing students with a genuinely international perspective. The text includes a bolstered section on family business start-ups and integrated coverage of the impact of sustainability and social media. Yet again, the author team have brought to life what successful small business owners actually do , not just what they think or the theoretical concepts behind their strategy.
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Holdings
Item type Current library Call number Status Date due Barcode
3 DAY LOAN University of Wollongong in Dubai Main Collection 658.022 SC EN (Browse shelf(Opens below)) Available T0024632
REGULAR University of Wollongong in Dubai Main Collection 658.022 SC EN (Browse shelf(Opens below)) Available T0054826
REGULAR University of Wollongong in Dubai Main Collection 658.022 SC EN (Browse shelf(Opens below)) Available T0054827

Includes index.

Includes bibliographical references and index.

Now in its 4th Asia-Pacific edition, the internationally acclaimed author team of Entrepreneurship and Small Business have revised their market-leading text with a simple pedagogy and a clear purpose. Starting and running your own enterprise is one the most rewarding - and challenging - journeys towards developing a business career. This text provides students with the theoretical and practical knowledge required to successfully own and manage a new, small or growing business venture. ESB 4th Asia-Pacific edition is abundant with insightful real world case studies and opportunities for experiential learning. It provides comprehensive information about small business management and entrepreneurship in Australia, New Zealand, China, India, Singapore, Malaysia and Hong Kong; providing students with a genuinely international perspective. The text includes a bolstered section on family business start-ups and integrated coverage of the impact of sustainability and social media. Yet again, the author team have brought to life what successful small business owners actually do , not just what they think or the theoretical concepts behind their strategy.

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