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Business-to-business marketing / Ross Brennan, Louise Canning & Raymond McDowell

By: Contributor(s): Material type: TextTextPublication details: Los Angeles : SAGE Ltd., c2017.Edition: 4th editionDescription: xviii, 391 p. : ill. ; 25 cmISBN:
  • 9781473973442
  • 9781473973435
Other title:
  • Business to business marketing
Subject(s): DDC classification:
  • 658.804 BR BU
Summary: Suitable for students taking B2B marketing modules, this title takes in both European and US approaches to form a balanced, globally minded text. It covers both the theory and practice of global business-to-business marketing. It also includes coverage of digital and social media marketing in the b2b environment, to reflect online developments.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.804 BR BU (Browse shelf(Opens below)) Available T0056690

Suitable for students taking B2B marketing modules, this title takes in both European and US approaches to form a balanced, globally minded text. It covers both the theory and practice of global business-to-business marketing. It also includes coverage of digital and social media marketing in the b2b environment, to reflect online developments.

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