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1.
Digital luxury : transforming brands & consumer experiences Wided Batat by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Sage, 2019
Availability: Not available: University of Wollongong in Dubai: Checked out (1).

2.
The post-truth business : how to rebuild brand authenticity in a distrusting world Sean Pillot de Chenecey by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, United Kingdom : Kogan Page, c2019
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 PI PO.

3.
Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan by
Edition: 4th ed.
Material type: Text Text
Publication details: New York ; London : Routledge, Taylor & Francis Group, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.111 KE AD.

4.
Fusion : how integrating brand and culture powers the world's greatest companies Denise Lee Yohn by
Material type: Text Text
Publication details: Boston, MA : Nicholas Brealey Publishing, c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 YO FU.

5.
Designing brand identity : an essential guide for the entire branding team Alina Wheeler by
Edition: 5th ed.
Material type: Text Text
Publication details: New Jersey : Wiley, c2018
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.827 WH DE, ...

6.
Real luxury : how luxury brands can create value for the long term Misha Pinkhasov and Rachna Joshi Nair by
Material type: Text Text
Publication details: Hampshire, England : Palgrave Macmillan, 2014
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 338.47 PI RE.

7.
Brand Hollywood : selling entertainment in a global media age / Paul Grainge. by
Material type: Text Text
Publication details: London ; New York : Routledge, 2008
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 384.830973 GR BR.

8.
Big brands, big trouble : lessons learned the hard way / Jack Trout. by
Material type: Text Text
Publication details: New York : John Wiley & Sons, c2001
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 TR BI, ...

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