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	1.	Customer lifetime value : reshaping the way we manage to maximize profits Edited by David Bejou, Timothy L. Keiningham, Lerzan Aksoy by Bejou, David [Edited by] Keiningham, Timothy L [Edited by] Aksoy, Lerzan [Edited by] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Routledge, Taylor & Francis Ltd, c2006 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 CU ST.
	2.	The wallet allocation rule : winning the battle for share Timothy L. Keiningham, Lerzan Aksoy, and Luke Williams with Alexander Buoye by Keiningham, Timothy L Aksoy, Lerzan Williams, Luke Buoye, Alexander Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, 2015 Online resources: Cover image Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 KE WA.

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