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1.
Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, with Donata Vianelli. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.84 AL GL.

2.
Franchising globally : innovation, learning and imitation / Ilan Alon. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8708 AL FR.

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