Amazon cover image
Image from Amazon.com

Gaining influence in public relations : the role of resistance in practice / Bruce K. Berger, Bryan H. Reber.

By: Contributor(s): Material type: TextTextSeries: LEA's communication seriesPublication details: Mahwah, N.J. : Lawrence Erlbaum, 2006.Description: xiii, 276 p. : ill ; 24 cmISBN:
  • 0805852921 (alk. paper)
  • 9780805852936 (pbk.)
  • 080585293X (pbk. : alk. paper)
  • 9780805852929
Subject(s): DDC classification:
  • 659.2 22
LOC classification:
  • HM1221 .B47 2006
Summary: A discussion of power in public relations, identifying factors that constrain the practice, and offering advice to public relations professionals on how to increase their influence inside organizations.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 659.222 BE GA (Browse shelf(Opens below)) Available T0027560

Includes bibliographical references (p. 257-265) and indexes.

A discussion of power in public relations, identifying factors that constrain the practice, and offering advice to public relations professionals on how to increase their influence inside organizations.

Adult Follett Library Resources.

There are no comments on this title.

to post a comment.