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Entrepreneurship & new venture management / Isa Van Aardt, Stefan Bezuidenhout

By: Contributor(s): Material type: TextTextPublication details: Cape Town : Oxford University Press, 2014.Description: 477p. : ill. , 24 cmISBN:
  • 9780199054022
Subject(s):
Contents:
PART 1: INTRODUCTION ; 1. Entrepreneurship defined ; 2. The entrepreneurship environment ; PART 2: THE ENTREPRENEURIAL PROCESS ; 3. Creativity and generating new business ideas ; 4. Opportunity recognition and evaluation ; PART 3: NEW VENTURE CREATION ; 5. Information in Small Business Environment ; 6. Entrepreneurial strategy ; 7. Business start-up ; 8. Franchising ; 9. Business ethics and social responsibility ; 10. Basic financial concepts ; 11. Financial planning and forecasting ; 12. The business plan ; 13. Entrepreneurial management team ; 14. Marketing ; 15. Operations ; 16. Human resources ; 17. Legal aspects ; PART 4: MANAGING THE VENTURE ; 18. Business cycles and the entrepreneur ; 19. Managing growth and harvesting ; 20. Corporate entrepreneurship ; 21. Turnaround and failure ; 22. Contemporary issues
Summary: Entrepreneurship and New Venture Management fifth edition explains the theoretical aspects that should be considered when starting a new business venture and offers practical examples to place this theory into a real-life perspective.
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Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.42120 AA EN (Browse shelf(Opens below)) Available T0015022

Entrepreneurship and New Venture Management fifth edition explains the theoretical aspects that should be considered when starting a new business venture and offers practical examples to place this theory into a real-life perspective.

PART 1: INTRODUCTION ; 1. Entrepreneurship defined ; 2. The entrepreneurship environment ; PART 2: THE ENTREPRENEURIAL PROCESS ; 3. Creativity and generating new business ideas ; 4. Opportunity recognition and evaluation ; PART 3: NEW VENTURE CREATION ; 5. Information in Small Business Environment ; 6. Entrepreneurial strategy ; 7. Business start-up ; 8. Franchising ; 9. Business ethics and social responsibility ; 10. Basic financial concepts ; 11. Financial planning and forecasting ; 12. The business plan ; 13. Entrepreneurial management team ; 14. Marketing ; 15. Operations ; 16. Human resources ; 17. Legal aspects ; PART 4: MANAGING THE VENTURE ; 18. Business cycles and the entrepreneur ; 19. Managing growth and harvesting ; 20. Corporate entrepreneurship ; 21. Turnaround and failure ; 22. Contemporary issues

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