Amazon cover image
Image from Amazon.com

Business to business marketing : a value-driven approach / Wim G. Biemans.

By: Material type: TextTextPublication details: London : McGraw Hill, 2010.Description: xxii, 362 p. : ill ; 26 cmISBN:
  • 9780077121891
Subject(s): Summary: Marketing to organizations is a substantial and dynamic sector of marketing, yet its activities are hidden from view for most students. This new textbook opens up this fascinating and important world to readers, clearly explaining the parallels between business to business and consumer marketing, while also emphasizing the unique concepts and practices developed for this field. Wim G. Biemans draws from more than two decades' experience teaching students and training marketing executives, firmly rooting all the concepts in real business contexts to create a fresh and engaging introductory text.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8 BI BU (Browse shelf(Opens below)) Available T0040905

Includes index.

Marketing to organizations is a substantial and dynamic sector of marketing, yet its activities are hidden from view for most students. This new textbook opens up this fascinating and important world to readers, clearly explaining the parallels between business to business and consumer marketing, while also emphasizing the unique concepts and practices developed for this field. Wim G. Biemans draws from more than two decades' experience teaching students and training marketing executives, firmly rooting all the concepts in real business contexts to create a fresh and engaging introductory text.

There are no comments on this title.

to post a comment.