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Images of strategy / edited by Stephen Cummings...[et. al.].

Contributor(s): Material type: TextTextPublication details: Oxford : Blackwell, 2003.Description: viii, 450 p. : ill. ; 26 cmISBN:
  • 0631226095
  • 0631226109 (pbk.)
  • 9780631226109
Subject(s): DDC classification:
  • 658.4012 21
LOC classification:
  • HD30.28 .I433 2003
Summary: "Images of Strategy" develops an innovative and multi-faceted approach to strategic management which should enable students to use and develop interesting and wide-ranging applications alongside contemporary ideas and analysis. It does so by asking if we really are looking in at the same static object when we look at strategy and suggesting approaches to strategy as fluid and complex. It looks at strategy from the inside out rather than feeling and theorizing from the outside in. Students who use this text should learn to analyse, integrate and apply the many functional elements of strategic choice that shape complex corporate outcomes in today's world: organizational design, technology, human resource management, systems, marketing, change, politics, ethics, identity and finance.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.4012 IM AG (Browse shelf(Opens below)) Available T0048967
3 DAY LOAN University of Wollongong in Dubai Main Collection 658.4012 IM AG (Browse shelf(Opens below)) Available T0048969
REGULAR University of Wollongong in Dubai Main Collection 658.4012 IM AG (Browse shelf(Opens below)) Available T0048968

Includes bibliographical references and index.

PHD/DBA UOWD

"Images of Strategy" develops an innovative and multi-faceted approach to strategic management which should enable students to use and develop interesting and wide-ranging applications alongside contemporary ideas and analysis. It does so by asking if we really are looking in at the same static object when we look at strategy and suggesting approaches to strategy as fluid and complex. It looks at strategy from the inside out rather than feeling and theorizing from the outside in. Students who use this text should learn to analyse, integrate and apply the many functional elements of strategic choice that shape complex corporate outcomes in today's world: organizational design, technology, human resource management, systems, marketing, change, politics, ethics, identity and finance.

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