The hybrid sales channel : how to ignite growth by bridging the gap between direct and indirect sales Rich Blakeman
Material type: TextPublication details: New York : McGraw-Hill, c2016.Description: xvii, 216 p. : ill. ; 24 cmISBN:- 9780071845328
- 658.8/7 23
- HF5438.4 .B596 2016
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.87 HY BR (Browse shelf(Opens below)) | Available | T0053902 |
Shows how to merge two methodologies to ignite new growth; drive more sales, better sales, and faster sales; speak to your core customer using the MHI Global Sales System (trade mark); remove competition and confusion between routes to market; prepare for territory level execution and larger market coverage; improve company alignment; and more.
A hybrid sales channel - just exactly what do you mean by that? -- A story of a hybrid sales channel - how it all began -- The transition : moving from the boardroom to the change agent -- Cross-checking the model three ways -- Merging two methodologies to ignite growth -- Customer at the core : the MHI Global Sales System -- Infusing the sales system with ChannelPRO -- Preparing for territory-level execution of the hybrid sales channel -- Putting it all together - the hybrid sales channel coverage model -- Measuring and paying for the hybrid sales channel -- Making extraordinary things happen through company alignment -- Where do we go from here?
Other Titles:How to ignite growth by bridging the gap between direct and indirect sales
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