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Relationship marketing : perspective, dimensions and contexts / Tracy Harwood, Tony Garry and Anne Boderick.

By: Contributor(s): Material type: TextTextPublication details: London, UK : McGraw-Hill, c2008.Description: xxii, 242 p. : ill ; 24 cmISBN:
  • 9780077114220
Subject(s): Summary: This book provides a comprehensive introduction of the key theoretical concepts and models of relationship marketing. Drawing on existing literature and current thinking relationship marketing explores the different perspective on the subject and presents them in relation to a range practical contexts, including public sector, arts, professional services and virtual communities as well as the more traditional domains of marketing.
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Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.812 HA RE (Browse shelf(Opens below)) Available T0036055

Includes bibliographical references and index.

This book provides a comprehensive introduction of the key theoretical concepts and models of relationship marketing. Drawing on existing literature and current thinking relationship marketing explores the different perspective on the subject and presents them in relation to a range practical contexts, including public sector, arts, professional services and virtual communities as well as the more traditional domains of marketing.

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