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1.
Marketing management : a strategic decision-making approach / John W. Mullins. by
Edition: 6th ed., international ed. John W. Mullins, Orville c. Walker Jr, Harper W. Boyd, Jr
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; London : McGraw-Hill Irwin, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 MU MA.

2.
Marketing strategy : a decision-focused approach / Orville C. Walker, Harper W. Boyd, Jean-Claude Larréché. by
Edition: 5th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill, c2006
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 WA MA.

3.
Marketing strategy : planning and implementation by
Edition: 2nd.ed.
Material type: Text Text
Publication details: Chicago : Irwin, 1995
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 WA MA.

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