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The philosophy of branding : great philosophers think brands / Thom Braun.

By: Material type: TextTextPublication details: London : Sterling, VA : Kogan Page, 2004.Description: 192 p ; 19 cmISBN:
  • 9780749441937 (trade)
  • 0749441933 (trade)
Subject(s): DDC classification:
  • 658.8/27/01 22
LOC classification:
  • HD69.B7 B74 2004
Summary: Examines fundamentals of the development and management of brands through the perspective of various philosophies, with perspectives based on the ideas of philosophers such as Plato, Descartes, Rousseau, and Wittgenstein.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.827 BR PH (Browse shelf(Opens below)) Available T0037743
REGULAR University of Wollongong in Dubai Main Collection 658.827 BR PH (Browse shelf(Opens below)) Available T0027773

Examines fundamentals of the development and management of brands through the perspective of various philosophies, with perspectives based on the ideas of philosophers such as Plato, Descartes, Rousseau, and Wittgenstein.

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