The philosophy of branding : great philosophers think brands / Thom Braun.
Material type: TextPublication details: London : Sterling, VA : Kogan Page, 2004.Description: 192 p ; 19 cmISBN:- 9780749441937 (trade)
- 0749441933 (trade)
- 658.8/27/01 22
- HD69.B7 B74 2004
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.827 BR PH (Browse shelf(Opens below)) | Available | T0037743 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 658.827 BR PH (Browse shelf(Opens below)) | Available | T0027773 |
Examines fundamentals of the development and management of brands through the perspective of various philosophies, with perspectives based on the ideas of philosophers such as Plato, Descartes, Rousseau, and Wittgenstein.
Adult Follett Library Resources.
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