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The customer culture imperative : a leader's guide to driving superior performance Dr. Linden R. Brown and Chris L. Brown
Material type:
TextPublication details: New York : McGraw-Hill Education, c2014.Description: xvii, 318 p. : ill. ; 24 cmISBN: - 9780071821148
- 658.8/12 23
- HD57.7 .B766 2014
Contents:
Preface -- Introduction -- What's best for the customer is best for the business -- Customers' rules -- Customer inspired innovation -- Relentless positioning -- Competing for the future -- Tectonic shifts -- The new math : 1+1=3, 4 or even 10 -- How leaders get their ducks in a row -- How to make it happen -- Leaving a legacy -- Will you be ready? -- Appendix 1: Customer culture research -- Appendix 2: Customer culture : a leader's measurement and action guide.
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.812 BR CU (Browse shelf(Opens below)) | Available | T0053225 |
Preface -- Introduction -- What's best for the customer is best for the business -- Customers' rules -- Customer inspired innovation -- Relentless positioning -- Competing for the future -- Tectonic shifts -- The new math : 1+1=3, 4 or even 10 -- How leaders get their ducks in a row -- How to make it happen -- Leaving a legacy -- Will you be ready? -- Appendix 1: Customer culture research -- Appendix 2: Customer culture : a leader's measurement and action guide.
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