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The social employee : how great companies make social media work / Cheryl Burgess and Mark Burgess.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill Education, [2014]Description: xvi, 267 p. : ill. ; 23 cmISBN:
  • 9780071816410 (pbk. : alk. paper)
  • 0071816410 (pbk : alk. paper)
Subject(s): DDC classification:
  • 658.8/72 23
LOC classification:
  • HF5415.1265 .B867 2014
Contents:
The new normal : even change is changing -- The Blue Focus Marketing social employee möbius model -- Brands under pressure -- The social employee : lines blur between brands, employees, and customers -- IBM : making connections one employee at a time -- How Adobe manages social media using guardrails -- How Dell learned to SMaC-U into social success -- How Cisco built a powerful employee network -- How the Southwest way creates competitive advantage -- AT&T : B2B social networking at its best -- How Acxiom & Domo are leading the charge -- How social executives drive brand value -- Finding education in the social university -- Building communities of shared interest -- How content marketing empowers social employees -- The Blue Focus Marketing ten commandments of brand soul.
Summary: Presents cases studies and interviews about companies that have successfully used the digital presence of its employees and customers to represent the company brand.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.872 BU SO (Browse shelf(Opens below)) Available T0023024

Presents cases studies and interviews about companies that have successfully used the digital presence of its employees and customers to represent the company brand.

Includes bibliographical references (p. 251-256) and index.

The new normal : even change is changing -- The Blue Focus Marketing social employee möbius model -- Brands under pressure -- The social employee : lines blur between brands, employees, and customers -- IBM : making connections one employee at a time -- How Adobe manages social media using guardrails -- How Dell learned to SMaC-U into social success -- How Cisco built a powerful employee network -- How the Southwest way creates competitive advantage -- AT&T : B2B social networking at its best -- How Acxiom & Domo are leading the charge -- How social executives drive brand value -- Finding education in the social university -- Building communities of shared interest -- How content marketing empowers social employees -- The Blue Focus Marketing ten commandments of brand soul.

Adult Follett Library Resources.

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