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Market intelligence : how and why organizations use market research / Martin Callingham.

By: Material type: TextTextSeries: Market research in practice seriesPublication details: London ; Sterling, Va. : Kogan Page, c2004.Description: viii, 223 p ; 24 cmISBN:
  • 0749442018
Other title:
  • How and why organizations use market research
Subject(s): DDC classification:
  • 658.8/3 22
LOC classification:
  • HF5415.2 .C25 2004
Contents:
Types of organization -- Knowledge is the most important asset of a company -- Decision making in an organization -- The market research function within an organization -- Buyer-supplier relationships -- The nature and scope of quantitative data -- Qualitative information and its relationship to quantitative information -- Designing the research -- Managing the research process from within the company -- Managing the results -- Knowing the future -- Conclusion -- Appendix: The Market Research Society code of conduct.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.83 CA MA (Browse shelf(Opens below)) Available T0022641

Includes bibliographical references and index.

Types of organization -- Knowledge is the most important asset of a company -- Decision making in an organization -- The market research function within an organization -- Buyer-supplier relationships -- The nature and scope of quantitative data -- Qualitative information and its relationship to quantitative information -- Designing the research -- Managing the research process from within the company -- Managing the results -- Knowing the future -- Conclusion -- Appendix: The Market Research Society code of conduct.

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