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Results of search for 'au:"Chernev, Alexander."'
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Chernev, Alexander
(2)
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REGULAR
(2)
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Main Collection
(2)
Topics
Marketing
(2)
Marketing management
(1)
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1.
The marketing plan handbook
Alexander Chernev
by
Chernev, Alexander
Edition:
5th ed.
Publication details:
Chicago, Ill. :
Cerebellum Press,
c2018
Availability:
Items available for loan:
University of Wollongong in Dubai
(1)
Call number:
658.802 CH MA
.
2.
Strategic marketing management /
Alexander Chernev and foreword by Philip Kotler.
by
Chernev, Alexander
Edition:
3rd ed.
Material type:
Text
; Format:
regular print
Publication details:
New York :
Brightstar Media, Inc.,
c2009
Availability:
Items available for loan:
University of Wollongong in Dubai
(1)
Call number:
658.802 CH ST
.
Pages