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Problems in marketing : applying key concepts and techniques / Luiz Moutinho & Charles Chien.

By: Contributor(s): Material type: TextTextPublication details: Los Angeles : Sage Publications, 2008.Edition: 2nd edDescription: xiii, 322 p. : ill ; 24 cmISBN:
  • 9780761971788 (cased)
  • 9780761971795 (paper)
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415 .M67 2008
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8 MO PR (Browse shelf(Opens below)) Available T0035793

Includes bibliographical references and index.

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