Marketing mistakes and successes Robert F. Hartley,Cindy Claycomb
Material type: TextPublication details: Hoboken, N.J. : Wiley, c2014.; ©2014Edition: 12th edDescription: viii, 408 p. : ill. ; 23 cmISBN:- 9781118078464
- 658.800973 23
- HF5415.1 .H37 2014
- BUS043000
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.800973 HA MA (Browse shelf(Opens below)) | Available | T0017494 |
Includes bibliographical references and index.
"Marketing professionals have relied on Hartley's book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved. Learning Insights help marketing professionals see how certain practices--both errors and successes--cross company lines and are prone to be either traps for the unwary or success models. Each chapter has been updated to reflect the latest information available about each case"-- Provided by publisher.
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