Marketing through turbulent times / Jenny Darroch.
Material type: TextPublication details: New York : Palgrave Macmillan, 2010.Description: xvi, 176 p. : ill ; 24 cmISBN:- 9780230237308 (hardback)
- 658.8 22
- HD38.5 .D36 2010
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.8 DA MA (Browse shelf(Opens below)) | Available | T0040257 |
Includes bibliographical references (p. 159-169) and index.
Machine generated contents note: Introduction * The Context: The Consumers' Perspective, The Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution * Generating Growth by Pushing Product-Market Boundaries * The Risks and Benefits of Generating Growth, Generating and Managing Ideas * Conclusions. -- Introduction * The Context: The Consumers' Perspective, The Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution * Generating Growth by Pushing Product-Market Boundaries * The Risks and Benefits of Generating Growth, Generating and Managing Ideas * Conclusions.
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