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1.
Creating powerful brands. by
Edition: 4th ed. Leslie De Chernatony, Malcolm McDonald, Elaine Wallace
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 DE CR.

2.
From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony. by
Edition: 3rd ed.
Material type: Text Text; Format: regular print
Publication details: Burlington, MA :. Butterworth-Heinemann, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 DE BR.

3.
Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, c2003
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 DE CR.

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